Tuesday, September 15, 2009

MYP 4 & 5: Raising Awareness with PSA's

MYP 4 & 5 Unit Q "How can we impact the action/behavior of others?"

"We can design & create products to raise awareness, solve a problem, or provide a solution."
What is a PSA? It stands for: Public Service Announcement.
Who creates a PSA and why? PSA's are made to send the public a message to raise awareness about a cause and educate people about the facts of an issue. Often, there is a call to action, which is a request to the audience to act or "do" something big or small, change their behavior, or spread the message further.

Today we looked at different examples of PSA's. I chose the following for their "goose-bump" effect, i.e. they had the most effect on me. We watched #'s 1-6 in class.


1. Someday



2. Just Once (*may be too graphic for young children)



3. Mr. W



4. Breathe In & Out



5. Polar Bears Fishing



6. Children See; Children Do



Here are a few more that I found to be effective:


7. a. Killing Me with Your Trash



7. b. Killing Me with Your Trash



8. Carbon Footprint



9. Words Hurt



10. Do you think I'm...?



After watching all of these we are left with an impression, and often several emotions. As Chloe mentioned in class, it's incredible how these PSA's can leave such an impact while running only 30 to 60 seconds long!


Each of these PSA's is unique. Each PSA has a specific message, caters to a specific audience, uses a different technique in storytelling and has a call to action. In class we discussed briefly the technique used to communicate the message and the emotions we felt. We discussed what an audience is (targeted viewers, often categorized by: age, sex, geographic location, race, religion, socioeconomic status, beliefs, community, etc.).

**MYP 5 Homework Due on Tuesday, September 22, 2009

1. Make adjustments to your blog (change colors, increase readability, layout)

2. Add an appropriate photo for your profile. The photo does not need to be of you; it can be of a tree or a pet as long as it's significant to you. No one else should be in the image unless you have permission from me.

3. Watch the PSA's I showed in class again as well as the new ones I added. Choose 3. In your process journal, elaborate and discuss the following in as much detail as possible.
I will be looking for effort and evidence of insight (thought and perspective) here:

a) What is the message?


b) Who is the intended audience? (age, sex, geographic location, race, socioeconomic status...)


c) What is the storytelling technique used?

--> 1. Ask yourself, "How did this make me feel?"
--> 2. Was it funny, scary, serious or sad? How and in what way was this communicated to you?


4. Go to YouTube.com or Googlevideos.com to search for a Public Service Announcement.
Play around with search words...and perhaps you will need to specify a cause.
Watch several to give yourself some choices.
 Choose 1 to share with me and the class. Lastly, embed the video on your blog.*

*To embed a video from YouTube, go to the video, and look for the "embed" linkbox to the right of the video. Simple paste this code into a new blog posting. Please include the answers to the guiding questions above assignment.

I look forward to seeing you and your work!

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